Drawing with light
Heineken asked us to help them “Light up the night” for the launch of their new STR bottle. The bottle was launched at Salone Del Mobile; a prestigious design fair; in Milan.
One of the installations that we created for them was a kinect-based light installation that responds to the movement of the audience and the Heineken STR bottle.
The installation allows up to 6 people to actively engage with the brand. The STR pattern is mapped on top of the audience’s reflection and back-projected on a huge interactive mirror. Various predefined animations like the Heineken star can be triggered by the audience by adapting to certain poses.
Credits
Client
Heineken International
Agency/Production
MINIVEGAS Studio