Hairy woman and dancing lines

As part of a fully integrated and on-going campaign we “light up the night” via various digital platforms and installations. Heineken asked us to make a VJ-Film for their STR parties that felt part of the STR universe. In the film we travel from city to city in an abstract Heineken inspired landscape.

Instead of creating a standalone film we created content that is being re-used over multiple platforms. The designs work well as a rendered film, but also when experienced in real-time and this creates unity inside the clubs.

Next to the short film we created a couple of minutes of loopable VJ-content that can be mixed by the club VJs. This content is provided worldwide to celebrate the launch of their award winning STR bottle.

Client
Heineken International

Agency/Production
MINIVEGAS Studio

3D Animation
Jason King

Design
Fabricio Lima
Thomas Eberwein

Online & Grading
David Zaretti